Visual Communication refers to the portrayal of a concept or message through the medium of graphics or pictures. Its purpose is to convey the message in an easily digestible form to the recipient.

For example, a child may not be able to recognise the word C-A-T. However, once the word is replaced by a visual, the communication is completed clearly.

Brands utilize various complex visual communication formats – diagrams, pie charts, flow-charts, videos, audio-visuals, presentations etc. to communicate in clear terms to their audience. With the advent of technology and as communication encompasses more complex matters, the necessity to communicate precisely is completed with the aid of visual communication.

Effervescent Technologies has mastered the art of visual communication and effectively utilizes this skillset to help clients convey their sentiments effectively.